Spending the past
weekend at the beautiful new Iowa Speedway east of Des Moines for the biggest
event in that young facility's history, the Iowa Corn 250 IndyCar Series race,
I was impressed by the attitude toward the fans exhibited by some of the biggest
stars in open wheel racing, an attitude that I see reflected all year by the stars
of Monster Jam.
A couple of decades
ago Indy cars were at the forefront of American motorsports, but today in auto
racing it's NASCAR's world. It is interesting to me to see how the fans interaction
with the stars of the these sports has changed, and why the consistency of Monster
Jam drivers love for their fans remains steady, and a huge reason why Monster
Jam is so popular today.
In the day when
Indy car racing was the pinnacle many felt that the open wheel superstar drivers
came off as very aloof toward the fans, that the drivers would show up at the
track, stay secluded, race, and fly out ASAP. This was at a time when the likes
of Richard Petty were showing up early at NASCAR tracks, enjoying time with
the fans, putting on a great show on the track, and then signing autographs
after the race for everyone that they could. There are many other reasons that
NASCAR's popularity has exploded and Indy's has faded, but I truly believe that
is part of it.
Over these last
20 years that's changed, but during the same time frame Monster Jam has not.
The drivers in Monster Jam spend more time with their fans that any other sports
or entertainment stars I've ever been around. It's been that way for decades
and remains that way today.
I'm not saying
that the folks with the IndyCar Series have decided to copy Monster Jam, but
as they fight to move back up the ladder of popularity in American motorsports
they have taken an approach Monster Jam has always used by increasing the interaction
of drivers and fans. To see thousands of Iowa Speedway fans with big smiles
on their faces at a post-qualifying open autograph session for the IndyCar drivers
this past Saturday night tells me that they now get it, and again, that's something
Monster Jam has never forgotten.
It seems that the
bigger some of these drivers and/or series get the easier it is for them to
forget who pays the freight here - the fans. I understand that NASCAR is so
popular today it is difficult to make the drivers available to all of their
fans, but from a personal perspective, I continue to see young drivers come
into that sport with huge contracts who seem to feel like spending any time
with fans is a burden. That's the attitude I used to detect from Indy racing's
best, but not any more. Saturday night all of the big guns, including Indy 500
winner Dario Franchitti, wildly popular Marco Andretti, reigning champ Sam Hornish
Jr., and yes, even the sport's most recognized star, Danica Patrick, spent the
time after a long day of practice and qualifying at more than 180 miles per
hour on the lightning fast 7/8 mile oval by signing autographs and taking pictures
with their fans. The next day Iowa Speedway set a new attendance record as more
than 35,000 fans packed the expanded grandstands for the IndyCar race won by
Franchitti, with his lovely wife Ashley Judd enjoying the huge celebration in
Victory Lane for the Andretti-Green race team. Today's IndyCar Series has it's
share of problems, still, much related to the split years ago with CART, but
in many ways they are really doing things right, and the drivers relationship
with the fans is a big part of it.
Monster Jam's popularity
also has so many facets to it, with some of the most talented and daring drivers
in motorsports doing amazing things every time out and constantly raising the
bar like Tom Meents did when he back flipped Maximum Destruction during his
freestyle in Gothenburg, Sweden a few weeks ago. Complementing the amazing on-track
action, though, it is the love affair between the drivers and fans that keeps
Monster Jam special. As new drivers continue to enter the sport they see the
amount of time the Dennis Anderson's and Tom Meents' put it to please their
fans, off the track as well as on it, and they do the same. It's that attitude
by all of Monster Jam's drivers toward the fans, the people who ultimately pay
all of the salaries, that keeps me believing that selling out huge domes and
stadiums all over the world for Monster Jam is not a phenomenon, but a way of
life, one that everyone involved in the sport is committed to not just keeping
where it is, but growing and expanding the sport year after year.